Synnex is an information technology supply chain services company offering services to original equipment manufacturers, software publishers and reseller customers. The team we primarily serve works out of South Carolina and the biggest benefit their customers name to working with Synnex is their customer service. Synnex makes big tech products personal and equips their resellers with the information they need to sell Synnex partner products.

Synnex came to us to help with their marketing campaigns, which are consistently cobranded with the partner brand leading. i.e. If it’s a Microsoft product, such as Office, the campaign branding with feature Office Orange and Segoe UI. Because of this, their campaigns all look very different and basically start from the ground up depending on the client or product. As we continued taking on more campaigns, we quickly realized we needed a better system in place. we needed consistent brand elements that were unique to Synnex and we needed a modular system to help us get campaigns off the ground quickly. A writer, a developer, and myself set about creating this modular web system that would enable us to launch new, unique campaigns in hours and ensure they still clearly indicated that they were under the Synnex brand umbrella.

Client: Synnex

Tech reseller for Microsoft Office, Microsoft Azure, Google, Hewlett Packard Enterprises, Stellr, GovSOLV, Lenovo, Capture the Cloud, and more

Responsibilities:

Information Architecture, branding, art direction, UX Design, UI Design

Brand attributes:

Expert, personal, trustworthy, safe, relatable

We got a list of needs, wants, and dreams from a marketing automation expert and a strategist and got busy developing a brand and some wireframes.

Here, you can see the white label modules as well as some of the different implementations of the design across multiple brands.